Eddie bauer how many stores

Bean, Inc. The disparity between retail and catalog sales disappeared, with half of the total revenues generated by the stores, and 14 million catalog customers accounting for the remainder. In the meantime, the company moved its headquarters once again in , settling into a acre campus in Redmond, Washington. By , the changes initiated by General Mills had substantially altered the image Eddie Bauer projected to its customers. Apparel now generated approximately 70 percent of the retail store revenues, and much of it did not resemble the clothing worn by members of a Mount Everest expedition, or even the clothing worn by weekend adventurers camping in the woods.

Tents, backpacks, and fishing rods had slowly begun to disappear from the shelves of the company's stores and were replaced with oxford cloth shirts, lamb's wool sweaters, and other items uncharacteristic of the rugged, expedition outfitter.

The expansion of the retail side of the business represented a move toward greater growth for the mail-order segment as well. In , Eddie Bauer mailed 14 million catalogs, and, by the following year, 30 million catalogs were sent to potential customers, two million of which were printed in French to accommodate the company's burgeoning clientele in Canada.

Plans called for further expansion of the company's retail business, some 60 stores over the next five years. To lead the company toward this goal, a switch in leadership was made. In , Michael Rayden replaced Casey and began separating retail, mail-order, and manufacturing into three distinct divisions.

But just as General Mills was announcing further plans to augment Eddie Bauer's retail holdings, the corporation put Eddie Bauer up for sale along with another specialty clothing chain it owned, Talbots, in a bid to divest itself of all nonfood-related businesses. In Spiegel, Inc. In , Eddie Bauer's first 'Premier' store was opened in Chicago, which housed all of the company's recently introduced specialty product lines.

Also included in the Premier stores were 'The Sport Shop at Eddie Bauer,' featuring custom-built fishing rods, reels, and fishing flies, and 'The Eddie Bauer Home Collection,' which sold a wide assortment of indoor and outdoor furnishings. The addition of these specialty retail concepts, each first introduced in , marked another dramatic leap in revenues. This expansion continued after , giving the company retail stores by the end of Eddie Bauer Home became the longest lasting of the new concepts, and by there were 15 such outlets in 11 states, and the company was mailing out separate Home catalogs six times per year.

The mids were marked by continued expansion in North America as well as the company's first forays into overseas territory. By the end of the decade there were 35 Eddie Bauer stores in Japan and nine in Germany.

A similar venture for the U. During , when the company celebrated its 75th anniversary, Eddie Bauer launched a new retail and catalog concept, called AKA Eddie Bauer, selling upscale dress clothing for men and women--a new line aimed at the burgeoning market for more casual work clothes.

Even amidst a slump in the entire retailing industry, Eddie Bauer continued to expand in other ways as well.

In came the debut of the EBTEK line of high performance outerwear and casual activewear featuring such fabrics as Goretex and Polartec That same year, the company established a third distribution channel with the launching of its Internet web site. Bucking the early trend in e-commerce, eddiebauer. During Eddie Bauer opened its th U. With its Ford partnership continuing, Eddie Bauer entered into several more licensing deals in the late s to further leverage its increasingly well-known name.

In the company inked a deal with the Lane Company for the development of a line of Eddie Bauer furniture. After adding a net 39 stores in , and suffering from declining sales because of increased competition and a slow reaction to hot new fashion trends such as cargo pants, Eddie Bauer reined in its North American expansion the following year, when the chain's net gain was just nine stores. The company also made some alterations to its store concepts that year.

Eddie Bauer Home was revamped to include less in the way of upholstered furniture and tabletop items and more of the domestic items for bed and bath, such as bedding and towels. The 40 home stores also began featuring the Eddie Bauer Juvenile line of bedding and beds and increased its 'baby by Eddie Bauer' line of infant bedding and furniture. With a revamp of its sportswear lines, Eddie Bauer managed to post a six percent increase in comparable store sales in , compared with a nine percent decrease the previous year.

During , when Eddie Bauer planned to increase its North American retail units to and to expand or remodel 40 existing stores, a milestone was reached when the first Eddie Bauer store opened in Hawaii, completing the chain's entrance into all 50 states. Since , the Eddie Bauer name has evoked several images. What once represented fishing tackle, guns, and mountaineering equipment now, in the early 21st century, stood for durable, comfortable apparel As Eddie Bauer planned for the future, supported by its multiple channels of distribution, its product lines appeared to remain as strong as the legendary Eddie Bauer name.

Penney Company, Inc. Crew Group, Inc. Jill Group, Inc. James Press, As consumers, we often take for granted all the hard work that goes into building a great company. We see them around but we don't know what goes on behind the scenes.

Finally, we can read about how these great companies came about with Company Histories. Copyright c Company-Histories. Eddie Bauer. Employment Opportunities Sales Supervisor Part-Time Eddie Bauer at The Village of Rochester Hills is searching for a part-time Sales Supervisor, who will meet or exceed expectations for individual selling results as well as company-established key business driver expectations on a personal level.

Ability to maneuver around sales floor, stockroom and office areas. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. Ability to work a flexible schedule to include nights, weekends and holidays. Seasonal and All-Year Sales Associates Part-Time Eddie Bauer at The Village of Rochester Hills is searching for part-time sales associates, who will be responsible for driving store sales through outfitting our customers and delivering legendary customer service.

Qualifications 1 year related retail and customer service experience; specialty retail preferred. Proven track record of achieving top results in individual sales performance. Flexibility to work weekends, evenings, and holidays when needed. High school diploma or equivalent preferred. Are you a AAA Member? An article from. Dive Brief. Published Feb. Daphne Howland Senior Reporter. Filed Under: Marketing, Financial News.

Editors' picks Flickr user Xurble. Retail's pandemic bankruptcy bloodbath is over. But these 20 companies are still at risk. Inside top DTC exit strategies The digitally native brands that disrupted the industry are entering the next stage in their lives. Company Announcements. View all Post a press release. From Genus AI. From Ruby Has. From EquipmentShare. From Aptos.

Editors' picks.