Kickstarter vs indiegogo which is better

All kinds of projects are accepted for fundraising on the site. Campaigns on Indiegogo have a lower average funds raised than some other crowdfunding sites, but its diverse base is a huge plus.

Indiegogo is unique in that you, the campaign owner, can choose whether or not to go with all or nothing funding. With two plans Flexible and Fixed , users can decide how this works.

Whether or not you choose the site will depend on how you feel about all or nothing funding. GoFundMe is great for personal causes and life events.

The site is also great for nonprofits because of the flexibility with tax-deductible campaigns. Stripe, on the other side, understands crowdfunding better and is more accommodating in nature.

Kickstarter even uses Stripe for its payment processing. Kickstarter is quite a favorite of media and so compared to Indiegogo, it gets to enjoy more coverage.

The main reason for such attention is the strict quality controlled image that Kickstarter has. This means if you go for Kickstarter for your campaign, you have a better chance of enjoying the press coverage.

This is definitely an advantage of going for Kickstarter! Indiegogo makes use of Vimeo and YouTube while Kickstarter makes use of its own video hosting service. YouTube is considered as the second largest search engine for videos and so it can easily help you attract new users.

Getting to use YouTube means you will be able to rank high for your videos when you are running your campaign on Indiegogo. Things can be even better for you if you have a strong audience following you to share your videos crazily.

In case you have no such audience, it can still be worth to ask all people you know to leave a comment on the video. All such interactions will be shown on the crowdfunding page of Indiegogo. When you are up to crowdfunding, every interaction and every comment matter and this can prove to be some kind of incentive to backers.

On the other hand, Indiegogo has no fees for personal fundraising projects, but as we are not focusing on personal fundraising, there is no meaning in discussing in that direction.

Kickstarter comes with no limit for reward levels while Indiegogo has imposed a limit of Having a limit of 20 reward levels can be enough to get backers for your campaign. Still, it can be good to have another option too if you are working on something creative.

Remarketing is considered as quite a powerful tool when you are planning to reach the visitors who already visited your website and you do this by targeting your ads. Here remarking works by adding in pixel code into the webpage and then looks for visitors who visited the certain webpage and creates an audience based on that. Indiegogo lets you create a remarketing audience by inserting the pixel code and this does not happen in the case of Kickstarter.

Indiegogo comes with a service called as Easy Retarget and this can be used for remarketing in case of campaigns for Kickstarter. The kind of traffic site get is what comes under the unique monthly visits and it a very important factor to consider as there will be no backers without visitors.

As per a statistic , it is suggested than an average of 12 million unique visitors per month is seen in the case of Indiegogo while in the case of Kickstarter, it gets around million new visitors. Again, it has to be said that more traffic on the site does not always mean to be considered as a point every time, as both platforms come with their different strengths.

Say, for example, Kickstarter enjoyed a tremendous gaming community while Indiegogo had a back of thriving technology community. Another important difference you can spot in the case of Kickstarter and Indiegogo after the funding scheme is this. Kickstarter was only available within the limits of the US in the beginning but later, they even included Australia, the UK, and Canada. This has changed over the years and now Kickstarter has been made available in 21 countries, which even includes Hong Kong, Singapore, and Mexico.

You are going to raise the most money on Kickstarter. I have gone and objectively analyzed all of the data we have on Kickstarter vs Indiegogo. You can view the spreadsheet and data here. The average raise on Kickstarter is 2.

In the spreadsheet we broke down the probability of raising X amount on Kickstarter vs Indiegogo. In addition to viewing the data in the spreadsheet, you can see the breakdown in chart form below:. That's based off of the historical data for Kickstarter and Indiegogo. Subjectively our entire team at Funded Today has said for years that Kickstarter is better than Indiegogo because conversion rates on Indiegogo are always X lower.

Specifically, we have worked with dozens of campaigns that were both on Kickstarter and then Indiegogo. Everything about the campaigns and ads are identical product, graphics, videos, etc. The ONLY difference is the platform. Even our ad click thru rates, for the exact same ad, will perform worse when the destination is Indiegogo instead of Kickstarter.

People are more likely to click on your ad and buy your product if they see Kickstarter instead of Indiegogo! Why this is, we don't exactly know. We believe it's because Kickstarter regulates their community and campaigns a lot more than Indiegogo.

Thus, Kickstarter has a stronger brand and greater trust. This in and of itself is another benefit to launching on Kickstarter. You associate your product and receive validation from Kickstarter by virtue of the fact that you are on Kickstarter. It's not every campaign that gets to be on Kickstarter. So we can both objectively and subjectively say, without any doubt, that Kickstarter will raise your campaign more money, when compared to Indiegogo.

Well, what about other factors or things to consider? There are a few other factors that can be analyzed when looking at Indiegogo vs Kickstarter, but they aren't material or that important. Nonetheless, I'll still address the more prominent points.

You'll provide your bank account details when drafting your Kickstarter project. Kickstarter operates as an all-or-nothing crowdfunding platform. Indiegogo lets campaigners choose to set up campaigns in two ways.

Flexible Funding allows campaigners to keep any money they raise even if the campaign doesn't reach its goal. Fixed Funding automatically returns all contributions to funders if the goal is not reached.

Both platforms are great, and neither is better than the other. However, Indiegogo has more options than Kickstarter. Kickstarter has excellent brand recognition in the tech startup and creative arts industries. You're also charged higher fees on Indiegogo if you don't reach your funding goal. Kickstarter campaigners don't pay anything if they don't make their goal they also don't get to keep any of the money.

This could be a big factor in your decision. Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content. Create a personalised content profile. Measure ad performance. Select basic ads.